where fashion meets sport
Project:
PoshRow: The gallery competition
Services:
Brand development
Brand experience
Content creation
PoshRow—a digital and print campaign we developed to connect Condé Nast subscribers with luxury brands through interactive competitions.
Blending a modern gallery aesthetic with custom-fabricated elements, the campaign blurred the lines between fashion and sport. By combining the allure of print with the engagement of digital, fans competed to win rewards from top fashion houses—creating a dynamic touchpoint between consumers and luxury brands.
Inspired by the spirit of competition, we wove custom-designed pennants into the campaign to create playful connections between fans and their favorite fashion houses. This tactile, sport-inspired touch added a sense of nostalgia and celebration, turning each brand interaction into an experience worth cheering for.
from print to platform: using physical touchpoints to ignite digital engagement
We crafted a series of print ads, wheatpaste posters, and billboards designed to spark curiosity and draw audiences into the digital competition. Each piece served as more than promotion—it created intentional moments that seamlessly connected offline intrigue with online interaction, building momentum from the street to the screen.
