building community through innovation
Project:
IDEA1 - Life: Inspired
Services:
Brand development
Sales enablement
Content creation
IDEA1 was the first step to establish I.D.E.A. District’s vision of becoming San Diego’s design and technology innovation hub in East Village, Downtown San Diego’s vibrant urban neighborhood. This mixed use of luxury urban apartment homes, commercial space, and live/work lofts surrounds an outdoor workplace, coined The Hub.
We were approached to develop a brand, signage, collateral, and website based off their established name and logo. Our team set out to create original concepts, collateral and signage to showcase the originality of the property and make an emotional connection with it’s prospects.
Our goal: use a bold orange as the core to the brand’s color palette, portray the property’s features through energizing designs that embraced its Art District roots, and play off the high-tech amenities.
The “Life: Inspired” concept is a line dedicated to the movers and shakers, business entrepreneurs, and creatives that collaborate and create every day. We encompassed hidden messaging amongst the prominent “code” that carried through a majority of the print and digital collateral that includes buzzwords about IDEA1’s target demographic. Out of the box property promo items like sketch books and tote bags included creative inspired by local artists, a node to San Diego’s vibrant East Village.
“Think Outside, No Box Required” ties back to the property’s communal space, The Hub, used by residents and locals alike for collaboration and events.
The District
As part of our brand strategy for IDEA1, we created The District, a bimonthly magazine designed to connect the property with the local creative community. Each issue spotlights local artists, creators, and restaurants, reinforcing IDEA1’s brand while fostering a sense of belonging among residents.
Distributed across both digital and print mediums, The District serves as an ongoing touchpoint—keeping the brand relevant, the community engaged, and the conversation flowing with every issue.
